The university of oregon athletics department unveiled another key element for matthew knight arena designed to set the facility apart from any other arena in the country installation of a unique arena floor is currently underway and features symbolic references to the pacific northwest as well as the two individuals most responsible for the arena becoming a reality phil.
University of oregon basketball floor.
The above rendering created by nike is an extreme example of duplicating douglas fir trees onto a real basketball court.
The awe inspiring design of oregon s new arena floor at matthew knight arena in some ways acts as an inkblot test of one s personality at first glance do you wonder what s with the ugly splotch.
The trees are all towering toward center court too where oregon s o logo sits above the words deep in the woods.
The floor was designed by tinker hatfield nike s vp of creative design who intended to design an iconic television presence possible for the university of oregon and honor the tall firs the nickname of the 1938 39 oregon ducks men s basketball team winners of the inaugural ncaa basketball championship.
Last year tinker hatfield with nike designed the new mathew knight arena basketball court for the university of oregon.
25 the same day as the rest.
When the university of oregon s matthew knight arena opens in 66 days the new crown jewel of the eugene campus will boast perhaps.
But to put this much thought into it also says a lot about how oregon sees its basketball program going into the future as one that needs to generate buzz rather than grow stale.
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And the floor itself showcases a brown and tan silhouette of a fir tree forest a common site in the pacific northwest but also an homage to the tall firs the name given to oregon s 1939 team that won the ncaa title.
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